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Industry in Transition
The Travel Industry in Transition
The changing distribution relationship between airlines, global distribution systems (GDS) and travel agencies, combined with new security and information standards, has a huge impact on day-to-day operations of corporate travel departments and their designated travel agencies.
There are three trends driving change and creating industry “pain”:
- Changes in inventory distribution
- Fragmented travel profiles
- New security guidelines and information standards
In this environment, corporations and travel companies are finding it more difficult to control travel costs unless they can effectively scale operations by aligning and efficiently connecting inventory and customer profiles into front office service activities, reservation systems, online booking tools and through to back office reporting.
SureWare's Response
SureWare is committed to providing our customers with the ability to process travel transactions with greater cost efficiency and accuracy. The industry calls this quest the “Super PNR”, as all relevant company and traveler information is moved into the booking at the time of building the PNR, in a language understood down stream by the GDS, online booking tools, quality control applications and ultimately through to back office systems.
To accomplish this goal, SureWare has created "Profile Tracker", a proprietary profile management solution with an emphasis on driving integration with existing and emerging industry technologies, including:
- Web deployment of profiles to travelers, arrangers and travel managers
- Conversion and syncing of profiles into multi-GDS formats
- Profile integration with third-party online booking tools
- Real-time processing of profile data into quality control and back office systems
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